diff --git a/cmd/tailscale/cli/web.go b/cmd/tailscale/cli/web.go
index b18883f2d..e54a24b3f 100644
--- a/cmd/tailscale/cli/web.go
+++ b/cmd/tailscale/cli/web.go
@@ -15,6 +15,7 @@
 	"html/template"
 	"io/ioutil"
 	"log"
+	"net"
 	"net/http"
 	"net/http/cgi"
 	"net/url"
@@ -94,10 +95,20 @@ func runWeb(ctx context.Context, args []string) error {
 		}
 		return nil
 	}
-	log.Printf("web server running on: %s\n", webArgs.listen)
+
+	log.Printf("web server running on: %s", urlOfListenAddr(webArgs.listen))
 	return http.ListenAndServe(webArgs.listen, http.HandlerFunc(webHandler))
 }
 
+// urlOfListenAddr parses a given listen address into a formatted URL
+func urlOfListenAddr(addr string) string {
+	host, port, _ := net.SplitHostPort(addr)
+	if host == "" {
+		host = "127.0.0.1"
+	}
+	return fmt.Sprintf("http://%s", net.JoinHostPort(host, port))
+}
+
 // authorize returns the name of the user accessing the web UI after verifying
 // whether the user has access to the web UI. The function will write the
 // error to the provided http.ResponseWriter.
diff --git a/cmd/tailscale/cli/web_test.go b/cmd/tailscale/cli/web_test.go
new file mode 100644
index 000000000..04e2b1762
--- /dev/null
+++ b/cmd/tailscale/cli/web_test.go
@@ -0,0 +1,42 @@
+// Copyright (c) 2020 Tailscale Inc & AUTHORS All rights reserved.
+// Use of this source code is governed by a BSD-style
+// license that can be found in the LICENSE file.
+
+package cli
+
+import "testing"
+
+func TestUrlOfListenAddr(t *testing.T) {
+	t.Parallel()
+
+	testTable := map[string]struct {
+		addr     string
+		expected string
+	}{
+		"TestLocalhost": {
+			addr:     "localhost:8088",
+			expected: "http://localhost:8088",
+		},
+		"TestNoHost": {
+			addr:     ":8088",
+			expected: "http://127.0.0.1:8088",
+		},
+		"TestExplicitHost": {
+			addr:     "127.0.0.2:8088",
+			expected: "http://127.0.0.2:8088",
+		},
+		"TestIPv6": {
+			addr:     "[::1]:8088",
+			expected: "http://[::1]:8088",
+		},
+	}
+
+	for name, test := range testTable {
+		t.Run(name, func(t *testing.T) {
+			url := urlOfListenAddr(test.addr)
+			if url != test.expected {
+				t.Errorf("expected url: '%s', got: '%s'", test.expected, url)
+			}
+		})
+	}
+}