diff --git a/cmd/tailscale/cli/switch.go b/cmd/tailscale/cli/switch.go
index af8b51326..0677da1b3 100644
--- a/cmd/tailscale/cli/switch.go
+++ b/cmd/tailscale/cli/switch.go
@@ -24,7 +24,7 @@ var switchCmd = &ffcli.Command{
 	LongHelp: `"tailscale switch" switches between logged in accounts. You can
 use the ID that's returned from 'tailnet switch -list'
 to pick which profile you want to switch to. Alternatively, you
-can use the Tailnet or the account names to switch as well.
+can use the Tailnet, account names, or display names to switch as well.
 
 This command is currently in alpha and may change in the future.`,
 
@@ -46,7 +46,7 @@ func init() {
 		seen := make(map[string]bool, 3*len(all))
 		wordfns := []func(prof ipn.LoginProfile) string{
 			func(prof ipn.LoginProfile) string { return string(prof.ID) },
-			func(prof ipn.LoginProfile) string { return prof.NetworkProfile.DomainName },
+			func(prof ipn.LoginProfile) string { return prof.NetworkProfile.DisplayNameOrDefault() },
 			func(prof ipn.LoginProfile) string { return prof.Name },
 		}
 
@@ -57,7 +57,7 @@ func init() {
 					continue
 				}
 				seen[word] = true
-				words = append(words, fmt.Sprintf("%s\tid: %s, tailnet: %s, account: %s", word, prof.ID, prof.NetworkProfile.DomainName, prof.Name))
+				words = append(words, fmt.Sprintf("%s\tid: %s, tailnet: %s, account: %s", word, prof.ID, prof.NetworkProfile.DisplayNameOrDefault(), prof.Name))
 			}
 		}
 		return words, ffcomplete.ShellCompDirectiveNoFileComp, nil
@@ -86,7 +86,7 @@ func listProfiles(ctx context.Context) error {
 		}
 		printRow(
 			string(prof.ID),
-			prof.NetworkProfile.DomainName,
+			prof.NetworkProfile.DisplayNameOrDefault(),
 			name,
 		)
 	}
@@ -107,7 +107,7 @@ func switchProfile(ctx context.Context, args []string) error {
 		os.Exit(1)
 	}
 	var profID ipn.ProfileID
-	// Allow matching by ID, Tailnet, or Account
+	// Allow matching by ID, Tailnet, Account, or Display Name
 	// in that order.
 	for _, p := range all {
 		if p.ID == ipn.ProfileID(args[0]) {
@@ -131,6 +131,14 @@ func switchProfile(ctx context.Context, args []string) error {
 			}
 		}
 	}
+	if profID == "" {
+		for _, p := range all {
+			if p.NetworkProfile.DisplayName == args[0] {
+				profID = p.ID
+				break
+			}
+		}
+	}
 	if profID == "" {
 		errf("No profile named %q\n", args[0])
 		os.Exit(1)
diff --git a/ipn/prefs.go b/ipn/prefs.go
index 7c3c50f73..1efb5d0fe 100644
--- a/ipn/prefs.go
+++ b/ipn/prefs.go
@@ -5,6 +5,7 @@ package ipn
 
 import (
 	"bytes"
+	"cmp"
 	"encoding/json"
 	"errors"
 	"fmt"
@@ -1001,6 +1002,13 @@ func (n NetworkProfile) RequiresBackfill() bool {
 	return n == NetworkProfile{}
 }
 
+// DisplayNameOrDefault will always return a non-empty string.
+// If there is a defined display name, it will return that.
+// If they did not it will default to their domain name.
+func (n NetworkProfile) DisplayNameOrDefault() string {
+	return cmp.Or(n.DisplayName, n.DomainName)
+}
+
 // LoginProfile represents a single login profile as managed
 // by the ProfileManager.
 type LoginProfile struct {