diff --git a/internal/api/ui/login/init_password_handler.go b/internal/api/ui/login/init_password_handler.go
index 0b88afd224..0555214fd1 100644
--- a/internal/api/ui/login/init_password_handler.go
+++ b/internal/api/ui/login/init_password_handler.go
@@ -148,6 +148,12 @@ func (l *Login) renderInitPassword(w http.ResponseWriter, r *http.Request, authR
 		}
 	}
 	translator := l.getTranslator(r.Context(), authReq)
+	if authReq == nil {
+		user, err := l.query.GetUserByID(r.Context(), false, userID)
+		if err == nil {
+			l.customTexts(r.Context(), translator, user.ResourceOwner)
+		}
+	}
 	l.renderer.RenderTemplate(w, r, translator, l.renderer.Templates[tmplInitPassword], data, nil)
 }
 
diff --git a/internal/api/ui/login/init_user_handler.go b/internal/api/ui/login/init_user_handler.go
index b29ac612df..b90e1070d9 100644
--- a/internal/api/ui/login/init_user_handler.go
+++ b/internal/api/ui/login/init_user_handler.go
@@ -6,7 +6,6 @@ import (
 	"strconv"
 
 	"github.com/zitadel/zitadel/internal/domain"
-
 	caos_errs "github.com/zitadel/zitadel/internal/errors"
 )
 
@@ -138,6 +137,12 @@ func (l *Login) renderInitUser(w http.ResponseWriter, r *http.Request, authReq *
 		}
 	}
 	translator := l.getTranslator(r.Context(), authReq)
+	if authReq == nil {
+		user, err := l.query.GetUserByID(r.Context(), false, userID)
+		if err == nil {
+			l.customTexts(r.Context(), translator, user.ResourceOwner)
+		}
+	}
 	l.renderer.RenderTemplate(w, r, translator, l.renderer.Templates[tmplInitUser], data, nil)
 }
 
diff --git a/internal/api/ui/login/mail_verify_handler.go b/internal/api/ui/login/mail_verify_handler.go
index 741d8ec288..36449fdfbd 100644
--- a/internal/api/ui/login/mail_verify_handler.go
+++ b/internal/api/ui/login/mail_verify_handler.go
@@ -98,6 +98,12 @@ func (l *Login) renderMailVerification(w http.ResponseWriter, r *http.Request, a
 		profileData: l.getProfileData(authReq),
 	}
 	translator := l.getTranslator(r.Context(), authReq)
+	if authReq == nil {
+		user, err := l.query.GetUserByID(r.Context(), false, userID)
+		if err == nil {
+			l.customTexts(r.Context(), translator, user.ResourceOwner)
+		}
+	}
 	l.renderer.RenderTemplate(w, r, translator, l.renderer.Templates[tmplMailVerification], data, nil)
 }
 
diff --git a/internal/api/ui/login/renderer.go b/internal/api/ui/login/renderer.go
index c083a4f479..21f5ae7193 100644
--- a/internal/api/ui/login/renderer.go
+++ b/internal/api/ui/login/renderer.go
@@ -19,6 +19,7 @@ import (
 	caos_errs "github.com/zitadel/zitadel/internal/errors"
 	"github.com/zitadel/zitadel/internal/i18n"
 	"github.com/zitadel/zitadel/internal/notification/templates"
+	"github.com/zitadel/zitadel/internal/query"
 	"github.com/zitadel/zitadel/internal/renderer"
 	"github.com/zitadel/zitadel/internal/static"
 )
@@ -519,10 +520,29 @@ func (l *Login) addLoginTranslations(translator *i18n.Translator, customTexts []
 			Text: text.Text,
 		}
 		err := l.renderer.AddMessages(translator, text.Language, msg)
-		logging.Log("HANDLE-GD3g2").OnError(err).Warn("could no add message to translator")
+		logging.OnError(err).Warn("could no add message to translator")
 	}
 }
 
+func (l *Login) customTexts(ctx context.Context, translator *i18n.Translator, orgID string) {
+	instanceID := authz.GetInstance(ctx).InstanceID()
+	instanceTexts, err := l.query.CustomTextListByTemplate(ctx, instanceID, domain.LoginCustomText)
+	if err != nil {
+		logging.WithFields("instanceID", instanceID).Warn("unable to load custom texts for instance")
+		return
+	}
+	l.addLoginTranslations(translator, query.CustomTextsToDomain(instanceTexts))
+	if orgID == "" {
+		return
+	}
+	orgTexts, err := l.query.CustomTextListByTemplate(ctx, orgID, domain.LoginCustomText)
+	if err != nil {
+		logging.WithFields("instanceID", instanceID, "org", orgID).Warn("unable to load custom texts for org")
+		return
+	}
+	l.addLoginTranslations(translator, query.CustomTextsToDomain(orgTexts))
+}
+
 func getRequestID(authReq *domain.AuthRequest, r *http.Request) string {
 	if authReq != nil {
 		return authReq.ID