diff --git a/Makefile b/Makefile
index e0eb58a835..97aed16560 100644
--- a/Makefile
+++ b/Makefile
@@ -14,7 +14,7 @@ export GID := $(id -g)
 export LOGIN_TEST_ACCEPTANCE_BUILD_CONTEXT := $(LOGIN_DIR)apps/login-test-acceptance
 
 export DOCKER_METADATA_OUTPUT_VERSION ?= local
-export LOGIN_TAG := login:${DOCKER_METADATA_OUTPUT_VERSION}
+export LOGIN_TAG ?= login:${DOCKER_METADATA_OUTPUT_VERSION}
 export LOGIN_TEST_UNIT_TAG := login-test-unit:${DOCKER_METADATA_OUTPUT_VERSION}
 export LOGIN_TEST_INTEGRATION_TAG := login-test-integration:${DOCKER_METADATA_OUTPUT_VERSION}
 export LOGIN_TEST_ACCEPTANCE_TAG := login-test-acceptance:${DOCKER_METADATA_OUTPUT_VERSION}